This is the final Online Marketing tips from Lucy Beer. Thanks Lucy!
Tip Number Six: Track Your Efforts. A good web analytics software such as Google Analytics (which is free) is a must in order to properly track and analyze your online marketing efforts. You will be able to see where traffic is coming from, which of your website pages are most popular, what keywords are leading people to your site, how long they stay, what they click on and much more. So for each of your marketing efforts you should be able to see the results and determine whether it was cost-effective or not. Repeat or expand on those efforts that are working and refine or drop those efforts that aren’t making any headway. If you speak to customers over the phone, or in your store, always ask how they found you and keep a record of that information – not all data can be gathered from your website. Looking at the keywords will give you insight into how people really search for your business and can give you ideas for ways to add to, or tweak your website content.
Lucy Beer is an online marketing professional of more than 8 years. She loves to consult with and teach small businesses and entrepreneurs how to develop their online marketing strategies. She works one-on-one with individuals, or in small groups to train your staff, whether you are a total beginner or are looking to take your web marketing to the next level. She is also a WordPress-aholic and provides WordPress training. She blogs at www.webtrainingwheels.com and you can reach her at: lucy@webtrainingwheels.com
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